Video Creation

Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production, and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins.

This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (moving images / videography) and involves filming the subject(s) of the video.

Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production).

Currently, the majority of video content is captured through electronic media like an SD card for consumer grade cameras, or on solid state storage and flash storage for professional grade cameras.

Video content that is distributed digitally often appears in common formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx).

Websites and Apps for Making Videos and Animation

From slide shows and stop-motion animation to short films and remixes, video-making is a tried-and-true way to get kids engaged in building, demonstrating, and sharing knowledge.

These video and animation apps and sites offer user-friendly tools and features that make it more fun than ever to get kids’ productions created, edited, and polished. There are also a few tools that feature video-based formative assessment, so kids can record and share their video reflections.

If your students are making videos in the classroom, then they’re probably also watching videos in the classroom. If so, check out our tips and resources for how to Get Students Thinking Critically About Video.

Types of videos

There are many different types of video production. The most common include

• Film and TV production

• Television commercials

• Web commercials,

• Corporate videos,

• Product videos,

• Customer testimonial videos,

• Marketing videos,

• Event videos,

• Wedding videos. Application Video

The term “Video Production” is reserved only for content creation that is taken through all phases of production (Pre-production, Production, and Post-production) and created with a specific audience in mind.

A person filming a concert, or their child’s band recital with a smartphone or video camera for the sole purpose of capturing the memory would fall under the category of “home video” not video production.

Easy. Fast. Flexible

Create HD Video Fast

  • YouTube Intros
  • Promos & Ads
  • Animated Slideshows
  • Video Announcements
  • Video Explainers
  • Pranks & Gags

About the Video Creation Kit

With the video creation kit, you can create mobile-first video ads that use your existing photo assets, text overlays and logos. The video creation kit offers templates that you can customize in Ads Manager or from a Facebook Page, and then use in your ads that run on Facebook or Instagram. Each template aligns to a different goal, whether you’re promoting a new product or telling a brand story.

The video creation kit is for anyone who wants to build Facebook and Instagram video ads that display well on phones, including:

  • Digital and social agencies
  • In-house production teams
  • Facebook Marketing Partners
  • Direct advertisers
  • Digital creative agencies

For example, you can use the video creation kit to build a video ad that showcases a new product you’re launching. You can use the Promote a product template to focus on one product to generate interest and sales.