Digital Marketing

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Digital Marketing For Professional Services

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same things, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.

Types Of Digital Marketing Strategies

Outbound marketing
Inbound Marketing

Outbound Marketing:-

Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam.

Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.

Inbound Marketing

Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find what a company offers.

Inbound Marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding.